Digital Marketing, popularly also known as internet marketing – is a broad term that uses online techniques to reach customers digitally. It is considered more measurable, interactive & targeted than traditional marketing methods that we have seen in the past.
If you are lacking a digital marketing strategy, you could be keeping a large number of your customers from reaching your products, services, & brand.
Digital marketing is critical for business growth.
And here are five reasons why do you need a digital marketing strategy.
Exposure to your target audience
Better yet, with today’s technological advancements, we can reach a target audience across multiple devices such as computers, tablets, phones, etc and even display advertisements while they’re using apps or playing games on their phones.
Think of your audience like an empty stadium that you can fill with just the right people. Digital marketing makes finding and reaching your target customers easier than we had traditionally practised. Social advertising platforms like Facebook, Instagram or Google, for instance, have access to a huge amount of demographic and psychographic information about users and searchers alike, that you are looking for.
Want to reach people looking to purchase a car soon? There’s an audience for that.
Want to reach people interested in literature? There’s an audience for that.
Want to reach the top 25% income bracket? There’s an audience for that.
If you’d like to keep it simple and just reach an age range, gender, or location, there’s an audience for that too.
Digital marketing allows advertisers to reach specific audiences by mixing & matching any combination of user groups or demographics into a single audience, like wealthy women, age 25–35, new-weds interested in buying a home in Delhi.
While that example is rather ironic, it helps make a key point: the more specific the targeted audience, the more expensive it’ll be to reach them. Which may be perfectly fine in some cases.
If you want some help building out a perfect digital target audience, Digital & Beyond can help with that too! We specialise in building the perfect digital audience to meet just about any campaign goal.
Measuring for Success
With most traditional methods of advertising, it often takes more than a month to analyse how a campaign performed. With digital marketing, campaigns can be analysed within days or even hours. Add in a variety of social media & analytics tools, and you can quickly access your customer’s demographics and understand how they’re engaging with your website and their online behaviour including your digital marketing campaign.
Example goals
Goals don’t have to be complex or confusing. Here are some examples, how digital marketing metrics ensure and monitor that they’re on track and working.
Brand Awareness – Keep an eye on impressions and work to keep the cost per thousand impressions (CPM) as low as possible to get as significant reach as possible.
Generating More Leads – Keep sight on click-through-rate (CTR) and conversion rate (CVR). Maximize both of these as best as possible.
Online Sales – For this goal, you’ll want to monitor e-commerce sales and cart abandonment rates.
Those are just a few examples, but the best way to set a goal is to start with the end in mind. What do you ultimately want to happen as a result of the campaign? Take that and work backwards.
I’d like to point out quick facts that it’s not feasible for the same campaign to have multiples of goals. This is because optimising one set of metrics can have an adverse effect on other digital campaigns.
For example, to increase click-through rates, you have to lower the number of impressions the ad is delivered, which is the opposite of what a brand awareness goal should do.
Competing as a small fish in a big pond
Few advertising methods can level the playing field like digital marketing. If you own a small business or are just starting up the new, you might have limited resources and a limited budget. Digital efforts can help you create a cost-effective, buzz-worthy campaign that competes with the big game players. And because you can easily measure your success, determining your return on investment is possible with digital advertisements.
These low-costs campaigns can be successful with just a few rupees per day, hyper-targeted at the right audience.
As results start working in, increase the budget to accommodate and the snowball effect will kick in.
Building your relationships and your reputataion
Through monitoring your digital advertisements and social sites, you have a direct connection with customers and their reactions to your business. By monitoring, you can proactively participate in customer accolades, respond to complaints, solve problems, answer questions, manage a crisis, and discover trends; all while developing a voice for your brand.
As the interaction between you and your customers increase, your reputation builds within it. Customers will begin to trust your perspective. They’ll feel their concerns are being heard, and their problems are being addressed. That trust can turn into referrals as they share their delight with friends and family.
It can generate better revenue
According to Google: “Companies using digital strategies have 2.8 times better revenue growth expectancy than those who don’t.”
Higher conversion rates by effective marketing and advertising techniques deliver lots of profitable leads. And more leads mean higher revenue.
Compared to advertising on TV, radio or through direct mail, digital marketing costs considerably less and reaches a much wider audience at the same time. Using digital marketing to promote your business will help you to have a much better chance of business success.
From strategy to implementation and measuring results & improving your activities are very essential for any businesses that rely on digital marketing to reach their customers.
Are you ready to see the difference that digital marketing can make your business? The team of digital marketing experts at Digital & Beyond would love to help you discover the power of these online marketing tactics. Contact us today for digital marketing consultation and to see how you can get started.
